11 Oct 2016 Holiday Tips for Your Business
Even though it is still October, now is the perfect time to start preparing your small business for the holiday sales season. In order to maximize on the 2016 shopping season make sure to follow these tips.
Set a Holiday Goal
First off, when you are implementing a new strategy, marketing, product, or service it is always best to set a goal so you can test your success. What do you expect from this holiday season? How much additional profit will your business generate?
Next establish a budget
At the end of the day, in order to make a profit you must set and stick to a marketing budget. New strategies can be fun and exciting but if you don’t set a budget you might take a wrong turn into the red. Make sure you set a reasonable budget to meet or exceed your goal. Invest too little and you may not see an increase in sales from last year. Invest too much and you may not turn a profit at all even with a significant increase in sales. It’s always best to look at your entire year’s worth of marketing campaigns and budgets to determine how much money you should invest to meet your goal.
Offer free shipping
Increase your sales with new offers and promotions. Give a free-shipping offer a try. Figure out what model works best for your business. Does it make most sense to offer free shipping on every order through a certain time period or to require a minimum purchase to be eligible free shipping? Either one can increase sales dramatically. Consider these key dates when planning your strategy:
Thanksgiving Day: November 24, 2016
Black Friday: November 25, 2016
Small Business Saturday: November 26, 2016
Cyber Monday: November 28, 2016
Green Monday: December 12, 2016
Free Shipping Day: December 16, 2016
Implement gift card deals
Gift cards are always a hot ticket item during the holiday season. Make sure your offer goes all the way through December. Many people will have after Christmas parties and get togethers that they will need a last minute gift. What better last minute gift or a gift for someone hard to buy for than a gift card. Offer some attention grabbing deals, such as an additional $20 gift card for every $100 gift card you purchase.
Make sure you can support all the new sales
Customer service can be the death of you during the holiday season if you don’t do adequate preparation. The best time to access your needs is right now. Don’t delay. Do you need more staff, do you need to review customer service training with your current staff, do you need to implement new return and exchange practices? Make sure to take a long hard look at your customer service and make any necessary changes.
Don’t forget about your staff
Show your team members some holiday cheer with a fun holiday party. The best sales and customer support professionals are happy ones. The holiday season for retail workers can be strenuous. Make sure you reward your team with a fun but on budget holiday party. You don’t have to blow the bank. Have it at the store with yummy catered food and drinks. Use the remainder of the budget for bonuses or paid time off for your team members after the holiday rush has ended.
Don’t get bogged down at all the work ahead of you. Start now and take your time getting everything together and put in place and you will be more than prepared to rock this holiday season.
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