EMV

EMV and your business

What the EMV Liability Switch means for Your Business

What is EMV?

EMV (Europay, MasterCard, Visa) is a fairly new global standard for credit cards that use computer chips to authenticate and secure payment transactions. Each transaction with an EMV card has a secure, unique code generated instead of releasing the credit card number to the merchant or payment device.

What is EMV?

EMV (Europay, MasterCard, Visa) is a fairly new global standard for credit cards that use computer chips to authenticate and secure payment transactions. Each transaction with an EMV card has a secure, unique code generated instead of releasing the credit card number to the merchant or payment device.

What does EMV mean for your business?

As of October 1, 2015, Visa, MasterCard, Discover, and American Express shifted liability of fraudulent card-present transactions to the non-EMV compliant merchant. If your business is not equipped with EMV capable payment equipment, your business may be liable for the cost of fraudulent transactions and chargeback fees.

Do you need to upgrade your equipment?

If you are currently not equipped to take EMV payments the time to upgrade is now!

Upgrading your payment technology will:

Protect your business – EMV technology secures each transaction and offloads the liability for fraudulent charges back on the card companies MasterCard, Discover, and American Express

Gain your customers’ trust – When consumers understand what EMV technology protects their information they will start looking for this technology at the businesses they spend their money

Mobile Payments – Most payment devices that are capable of taking EMV transactions are also capable of taking NFC mobile payments such as Apple Pay, Samsung Pay, and Google Pay

Do you need to upgrade your equipment?

If you are currently not equipped to take EMV payments the time to upgrade is now!

Upgrading your payment technology will:

Protect your business – EMV technology secures each transaction and offloads the liability for fraudulent charges back on the card companies MasterCard, Discover, and American Express

Gain your customers’ trust – When consumers understand what EMV technology protects their information they will start looking for this technology at the businesses they spend their money

Mobile Payments – Most payment devices that are capable of taking EMV transactions are also capable of taking NFC mobile payments such as Apple Pay, Samsung Pay, and Google Pay

Ready to upgrade?